
Our Story
Truly Icelandic was born from the shared passions and complementary backgrounds of its founders, Jon and Brittany. Jon's extensive experience in fisheries and his deep commitment to sustainability, combined with Brittany's unwavering love for animals and dedication to supporting rescue groups, laid the foundation for this unique brand. The couple's journey began in the Arctic Circle, where they met while working for an Inuit-owned fishing enterprise. Their collaborative efforts to re-establish the company and support the community and fisheries ignited their love for each other and their shared vision of making a positive impact on the world, both for humans and animals.
Customer Experience
Truly Icelandic strives to offer an unparalleled customer experience characterized by trust, quality, and transparency. The brand continuously engages with its customers, seeking feedback to ensure satisfaction and maintain the highest standards.
Truly Icelandic is more than a pet food brand; it is a testament to the power of sustainability, honesty, and community. By choosing Truly Icelandic, pet owners are not only providing the best for their pets but also supporting a brand dedicated to making a positive impact on the world. Through its commitment to clean ingredients, ethical practices, and community support, Truly Icelandic is poised to lead the industry in sustainable pet food and treats.

Healthy Treats Your Dog Will Love!
And you'll love them too! Truly Icelandic gives pet owners peace of mind with the highest quality nutrition for their animals while using sustainable resources.

Energy & Vitality
Packed with plenty of energy for a longer life of playtime with you.

Healthy Skin & Silky Coat
Rich in natural source omegas.

100% Icelandic
Sustainably Sourced Icelandic Cod