Our brand is dedicated to:

Sustainability
Ensuring that every aspect of production, from sourcing to processing, is environmentally responsible. By utilizing renewable energy and adhering to sustainable harvesting practices, Truly Icelandic sets a new standard in the pet food industry.

Honest Ingredients
Providing clean, natural, and fully traceable ingredients for dogs. The brand emphasizes transparency, allowing customers to know exactly what goes into their pets' food.

Giving Back
Supporting groups that work with and for dogs, including rescue and welfare organizations. Truly Icelandic believes in being part of the solution to help animals and communities worldwide.

The primary mission of Truly Icelandic is to become the industry leader in sustainable pet food and treat products, offering pet owners peace of mind and the highest quality nutrition for their animals.

Product Features & Benefits

Truly Icelandic products are unique in their commitment to sustainability and quality. Every product is crafted using Icelandic ingredients, known for their purity and sustainability. The brand’s offerings start with 100% Atlantic cod, with plans to include Icelandic lamb and other fish in the future. The benefits of these ingredients are numerous:

  • Clean Proteins: Icelandic ingredients are free from factory farming and full of natural nutrients. The cod, in particular, is MSC certified, ensuring it is sustainably harvested.
  • Health Benefits: The products provide high-quality, clean proteins that support overall health and well-being in dogs. Icelandic animals forage in the wild, ensuring their meat is natural and nutrient-rich.

Sustainability and Ethics

The brand’s commitment to sustainability is evident in its sourcing and production processes. By exclusively using Icelandic materials, Truly Icelandic ensures that all ingredients are sustainably harvested. The use of renewable geothermal energy in production further reduces the brand’s carbon footprint. Ethical practices extend to supporting local Icelandic workforces and engaging in community welfare initiatives.

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Connection to Iceland

Icelandic heritage and environment play a crucial role in shaping Truly Icelandic. The brand leverages traditional Icelandic drying methods, which preserve nutrients and allow long-term storage without the need for artificial preservatives. Jon's upbringing in Dalvik, a strong fishing community, and his personal connections with local fishers and farmers ensure the authenticity and quality of the ingredients used.

Community & Social Responsibility

Truly Icelandic is dedicated to giving back to the community. The brand partners with various animal rescue and welfare groups, as well as organizations that train working dogs for rescue operations. By supporting these initiatives, Truly Icelandic embodies its motto: "We work with, and for, dogs."

Future Vision

The future of Truly Icelandic is bright, with plans to expand into a comprehensive line of dog and cat food made entirely from Icelandic ingredients. The brand aims to become a leader in sustainable pet food in both Europe and North America. Upcoming products, including a protein/energy bar for dogs, reflect the brand's innovative spirit and commitment to quality.

Healthy Treats Your Dog Will Love!

And you'll love them too! Truly Icelandic gives pet owners peace of mind with the highest quality nutrition for their animals while using sustainable resources.

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